Apple’s Margin may be affected by Apps That Fight iPhone Addiction so it fights hard and gloves off

  • May 5, 2019
  • Comments Off on Apple’s Margin may be affected by Apps That Fight iPhone Addiction so it fights hard and gloves off


Apple Cracks Down on Apps That Fight iPhone Addiction …

They all tell a similar story: They ran apps that helped people limit the time they and their children spent on iPhones. Then Apple created its own screen-time tracker.

Seems that over the past year, Apple has removed or restricted at least 11 of the 17 most downloaded screen-time and parental-control apps, according to an analysis by The New York Times and Sensor Tower, an app-data firm.  

The war varied from pulling out features of the apps to removing them entirely from the App Store marketplace. The reason behind might be the user data gained by this apps as it was the case with other apps. At least this is the argument from Apple Co. but sceptics say that Apple do not actually want people to spend less time on their devices thus limiting the screen time.  

It might be the case that changing the business model, from selling hardware to selling more software, cross sales and up sales.

According to official sources, “Apple just reported its second quarter financial results, posting quarterly revenue of $58 billion (down 5 percent from the same quarter a year ago) earnings per share of $2.46. The company said its crucially important services division hit an all-time high of $11.5 billion in revenue. iPhone revenue came in at $31.05 billion, still down year over year but enough to make up over 53 percent of Apple’s entire revenue.” So it does make sense for Apple to encourage people to use the smartphone even more in order to monetise their screen time, any app that changes that behaviour is actually an enemy of the company’s margin.  

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