Author: Bujorean & Co.

Bujorean & Co. is a Romanian Private Practice providing Marketing & Legal Consulting in Bucharest, Romania. B,C has notable experience in various sectors such as: ICT, Legal Services, Financial Services, Management Consulting, Real Estate, Accounting, Healthcare, Recruiting, Architecture, Construction, Publishing and Trainings. [Bucharest, Romania, www.bujorean.com]

Protected: How to Deploy a Strategy Review Process?

May 31, 2019

There is no excerpt because this is a protected post.

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Romanian Legal Consulting Company assisting American IT Multinational

May 10, 2019

The legal consulting services  are provided for the Romanian branch of a global US technology company. The company is operating in e-commerce sector and provides a platform that enables unique products to be sold by us and third parties worldwide. The Legal service offering is provided by the BUJOREAN & CO. Law Office registered in the Bar […]

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Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost

Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

March 14, 2019

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind […]

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New research highlights reasons why Romanian SMEs are having trouble to scale-up

New research highlights reasons why Romanian SMEs are having trouble scaling-up

February 6, 2019

‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, […]

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Analysts forecast the global crowdfunding market to decline by 2020. We believe the opposite, if it changes.

December 14, 2018

We had the opportunity to talk to an American expert in crowdfunding, Jason Best, and this article is trying to convey some of his thoughts from back 2014 and some current predictions and status quo. According to Wikipedia, Crowdfunding is a technique for financing media projects (generally) using online resources (forums, social platforms, etc.) that […]

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66% of managers consider the internet the most important source of procurement

November 22, 2018

The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we […]

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The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

November 8, 2018

  There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official […]

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How do marketing, yoga, spiritual, blockchain or business gurus make money online?

How do marketing, yoga, spiritual, blockchain or business gurus make money online?

August 19, 2018

  Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one […]

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Why a Communication Plan is needed and steps to write a communication plan

August 14, 2018

  Throughout this article, we will succinctly try to explain how you can understand why a Communication Plan is needed and what steps are considered best practice in order to write a communication plan. Hopefully, this article will provide some insights and the drive to help you start planning. Why is a communication plan needed? The communication […]

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How can RPA help your business? The robots are capable of emulating many human user actions

August 14, 2018

  Robotic Process Automation (RPA) is the classic business process made automatic by using the technology that allows anyone today to configure computer software, or a “robot” to ”emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA’s ability to rapidly drive the automation of business processes without disrupting […]

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As the mobile phone penetration is growing, it drives the expansion of Cards & Banks

As the mobile phone penetration is growing, it drives the expansion of Cards & Banks

August 13, 2018

You are probably familiar with Apple Pay or Samsung Pay. The payment apps carries your credit, debit, gift and membership cards on your devices so you can pay in-person, online or in-app with just a tap. Plus, you can get extra rewards for the same purchases you make every day, in Samsung’s case. You may […]

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Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages

August 13, 2018

For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing […]

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ANALYSIS: The market share you currently have can easily be eroded by a competitor who invests in digital innovation

August 13, 2018

In average, Romanians look at their mobile phone and they use a mobile or tablet application 50 times a day. There are over 10 million internet users in Romania and the number of smartphone users grows from year to year so no figures are relevant at the time of publishing. It is an obvious trend, […]

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Debate: The current state of Blockchain in Russia, and its future

August 9, 2018

  Three panel’s openly discussed many other issues faced. Including the energy sector and how sustainable economic growth can be achieved through Blockchain technologies today. One hot topic was technological development in the current climate, with the obvious questions being asked. Russia has much talent, expertise and a desire to excel, but lacks one element; […]

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UniCredit ditches Facebook with a ridiculous pretext and puts together a deal with Alibaba CPA

August 9, 2018

  According to Reuters, the bank’s CEO of Italy’s UniCredit said that it has stopped using Facebook for advertising and marketing campaigns and will not do so again until the U.S. giant improves its ethical standards. “Facebook is not acting in an ethical way… We will not use it until it has proper ethical behavior,” Jean […]

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ENEL anounced an investment of 400 million euro in digitalisation of its distribution infrastructure until 2020

August 8, 2018

Enel is positioning as leading the charge for sustainable energy. On their official website they emphasize this “Through our dedicated renewables company Enel Green Power (EGP), we’re already delivering hydro, wind, solar and biomass power to 16 countries across four separate continents. That’s the highest level of technological diversification of any global company operating in […]

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European B2C ecommerce: CEE has the fastest growth, ecommerce growth rate in Romania of 37% in 2017

August 7, 2018

  Press Release – European B2C ecommerce still growing fast, with national markets moving at different speeds Online retail has continued its double-digit growth, with European ecommerce turnover increasing by 11% to €534 billion in 2017 and forecasted to grow by 13% to €602 billion in 2018. In 2013, it was no more than €307 billion. […]

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Top Digital Business Investments in Central and Eastern Europe – July Outlook

August 4, 2018

Every month our editorial team is putting together a list of top digital business investments in the Central and Eastern Europe region. You may find below the list with the announced investments from the previous month. Like to be in touch! Orange Poland establishes fifth fibre-optics union in Malopolska Telecompaper–27 iul. 2018 Orange Poland has initiated the fifth Fibre-Optics Union, […]

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