“Business Development Imperatives for Service Firms” reveals the imperative marketing activities that are the foundation for a performant marketing department, reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates to what extent these concepts and theories are known and used by the managers and entrepreneurs, and finally, on a tactical level, identifies some current business development techniques and tools .
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Digital transformation is not about technology–it’s about change.
Digital transformation is not about technology–it’s about change. In the rapidly changing digital economy, you can’t succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognise the threat from digital–and the potential opportunity–they lack a common language and compelling framework to help them assess it and guide them in responding. They don’t know how to think about their digital business model.
ONLINE BUSINESS STARTUP isn’t just a how-to guide in online marketing or SEO… it contains everything an experienced entrepreneur wished he had known when he started in business.