Business Consulting

‘The Gambleneur’ is our top CEO recommendation for this month

October 18, 2019

If you believe a distinguished marketing practitioner with a vast working experience in sectors such as: cryptocurrency, financial services, management consulting, legal consulting, real estate, automotive, construction and nonprofit may have some insightful ideas and recommendation for you, this should definitely find a place on your kindle. The language is clear-cut and lacking pretentious sophistication. […]

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Why Libra will never launch? Partners reconsidering the involvement

October 2, 2019

Visa Inc., Mastercard Inc. and other financial partners that signed on to help build and maintain the Libra payments network are reconsidering their involvement following a backlash from U.S. and European government officials, according to sources cited by The Wall Street Journal. Analyst considers that the Libra product will never be allowed to launch “To me […]

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Failing to set up a marketing information system the marketing budget is prompt to be inefficient

Your marketing is prompt to be inefficient without a marketing information system. How to set it up?

August 1, 2019

Why you need Marketing Information System CRM to support the collection and the marketing funnel management HubSpot CRM for free. Interesting features One of the very first things that I want to know when taking the management of a new marketing department is how does the firm collects internal marketing information. This is important because […]

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Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department

July 26, 2019

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I […]

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VIDEO: Passive income. ‘How I Make Over $7k a Month?’ Some business ideas

June 13, 2019

Watch the new video release of the series #DiBriefs with Nate O’Brien, as he lists the most common passive income revenues and his personal experience with vlogging, affiliate marketing and others…. Check out the other videos on our Youtube Channel. Do not forget to subscribe. Share the post “VIDEO: Passive income. ‘How I Make Over […]

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Romanian Liberal Party looking to introduce labor tax back for ICT sector

June 11, 2019

The Liberal National Party (PNL) was the winner of the latest European parliament election and is negotiating to form a new majority in the national parliament. In a recent statement, the leader of the liberal party, Ludovic Orban, declared that the tax exemptions for the ICT sector are no longer relevant and should be introduce […]

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VIDEO: Jordan Peterson on Business Success

June 5, 2019

We are launching a new video in the series of videos dedicated to business called ‘DiBriefs’. Our lattest video is about Dr. Jordan B Peterson, a world wide famous Professor of Psychology at the University of Toronto, clinical psychologist, public speaker, and a creator of Self Authoring. Check out the other videos on our Youtube Channel. Do not […]

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Protected: How to Deploy a Strategy Review Process?

May 31, 2019

There is no excerpt because this is a protected post.

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Best digital business books for entrepreneurs. Deals Available Now

April 5, 2019

“Gambleneur – When Marketing Investment is Inefficient and Ineffective“ reveals the premises that defines a Gambleneur and imperative marketing activities that are the foundation for a performant marketing department. Furthermore, it reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates to what extent these concepts and theories […]

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New copyright rules for the internet approved by European Parliament

New copyright rules for the internet approved by European Parliament

March 27, 2019

Internet platforms are liable for content that users upload Some uploaded material, such as memes or GIFs, now specifically excluded from directive Hyperlinks to news articles, accompanied by “individual words or very short extracts”, can be shared freely Journalists must get a share of any copyright-related revenue obtained by their news publisher Start-up platforms subject […]

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The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era.

The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era.

March 22, 2019

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in […]

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Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost

Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

March 14, 2019

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind […]

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Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

February 24, 2019

Often, those who work with concepts and terms like ATL and BTL and talk about marketing mix and B2C or B2B are missing an essential thing, talking in simple words in order to be understood by their audience, and especially not assume elementary marketing is elementary to everyone. When it comes to business promotion and […]

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New research highlights reasons why Romanian SMEs are having trouble to scale-up

New research highlights reasons why Romanian SMEs are having trouble scaling-up

February 6, 2019

‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, […]

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Is the old presentation video anachronistic? The new strategic utility of the video in digital marketing

January 7, 2019

  Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production […]

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Analysts forecast the global crowdfunding market to decline by 2020. We believe the opposite, if it changes.

December 14, 2018

We had the opportunity to talk to an American expert in crowdfunding, Jason Best, and this article is trying to convey some of his thoughts from back 2014 and some current predictions and status quo. According to Wikipedia, Crowdfunding is a technique for financing media projects (generally) using online resources (forums, social platforms, etc.) that […]

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Six steps for Networking in the Digital Era

October 21, 2018

  I believe that a good communicator is the sum of personality, talents, knowledge and, most important, of experience / abilities. The simple theoretical knowledge of “how do you do networking?” has an important role to play as a basis for reflex action, which later on will define a good professional. Something else that defines […]

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Accenture and ServiceNow Announce Greater Collaboration To provide Digital Transformation

October 18, 2018

AUTOMATED NEWS ALERT Accenture and ServiceNow Announce Greater Collaboration To provide Digital Transformation Accenture ACN, -0.53% today announced deeper investments with ServiceNow NOW, -1.28% to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s ca… Read the full article by following the link below: Go to Source *This Automated News Alert […]

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