Business Consulting

Your marketing is prompt to be inefficient without a marketing information system. How to set it up?

August 1, 2019

Why you need Marketing Information System CRM to support the collection and the marketing funnel management HubSpot CRM for free. Interesting features One of the very first things that I want to know when taking the management of a new marketing department is how does the firm collects internal marketing information. This is important because […]

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Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department

July 26, 2019

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I […]

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VIDEO: Passive income. ‘How I Make Over $7k a Month?’ Some business ideas

June 13, 2019

Watch the new video release of the series #DiBriefs with Nate O’Brien, as he lists the most common passive income revenues and his personal experience with vlogging, affiliate marketing and others…. Check out the other videos on our Youtube Channel. Do not forget to subscribe.

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Romanian Liberal Party looking to introduce labor tax back for ICT sector

June 11, 2019

The Liberal National Party (PNL) was the winner of the latest European parliament election and is negotiating to form a new majority in the national parliament. In a recent statement, the leader of the liberal party, Ludovic Orban, declared that the tax exemptions for the ICT sector are no longer relevant and should be introduce […]

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VIDEO: Jordan Peterson on Business Success

June 5, 2019

We are launching a new video in the series of videos dedicated to business called ‘DiBriefs’. Our lattest video is about Dr. Jordan B Peterson, a world wide famous Professor of Psychology at the University of Toronto, clinical psychologist, public speaker, and a creator of Self Authoring. Check out the other videos on our Youtube Channel. Do not […]

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Protected: How to Deploy a Strategy Review Process?

May 31, 2019

There is no excerpt because this is a protected post.

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Best digital business books for entrepreneurs. Deals Available Now

April 5, 2019

“Gambleneur – When Marketing Investment is Inefficient and Ineffective“ reveals the premises that defines a Gambleneur and imperative marketing activities that are the foundation for a performant marketing department. Furthermore, it reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates to what extent these concepts and theories […]

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New copyright rules for the internet approved by European Parliament

March 27, 2019

Internet platforms are liable for content that users upload Some uploaded material, such as memes or GIFs, now specifically excluded from directive Hyperlinks to news articles, accompanied by “individual words or very short extracts”, can be shared freely Journalists must get a share of any copyright-related revenue obtained by their news publisher Start-up platforms subject […]

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The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era.

March 22, 2019

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in […]

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Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

March 14, 2019

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind […]

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