Business Consulting

Why a Communication Plan is needed and steps to write a communication plan

August 14, 2018

  Throughout this article, we will succinctly try to explain how you can understand why a Communication Plan is needed and what steps are considered best practice in order to write a communication plan. Hopefully, this article will provide some insights and the drive to help you start planning. Why is a communication plan needed? The communication […]

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As the mobile phone penetration is growing, it drives the expansion of Cards & Banks

August 13, 2018

You are probably familiar with Apple Pay or Samsung Pay. The payment apps carries your credit, debit, gift and membership cards on your devices so you can pay in-person, online or in-app with just a tap. Plus, you can get extra rewards for the same purchases you make every day, in Samsung’s case. You may […]

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Listing on the Stock Exchange. How do you prepare the communication for the IPO? There are 4 critical messages

August 13, 2018

For companies seeking an IPO on the main or secondary stock market, the marketing communication needs to be outmost important. A listing means first and foremost a new positioning on the market and it is often the case that the old brand identity is in contradiction with the new positioning. In the context of addressing […]

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Marketing for b2b is a distinct field in marketing. Some strategic considerations

August 4, 2018

  I think it’s important to mention, from the very beginning of this article, that marketing for b2b is a distinct field in marketing and involves a practical and theoretical specialization. I consider this distinction important for several reasons, some of which I will mention tangentially in the article, but the main one is the […]

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Marketing is either an expense or an investment in the future of the company, one of the two!

August 3, 2018

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will […]

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LinkedIn new feature scanner will give QR codes new life. Some say will make biz cards obsolete

July 18, 2018

Using the old QR code technology, LinkedIn is introducing a user-friendly feature to support the business professional during networking. How it works? Basically, on top right, just next to the search bar you can see some small squares. Click on those and you will easily figure out all you need to do. Scan the QR codes […]

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Open-plan office – One would expect to hear some laughs or see people interacting to each other.. none. What about collaborative platforms?

July 18, 2018

Some experiences with open plan office spaces are not pleasant. Working in a company where all the top management were at just three desks away from you is quite nerve raking for a lot of co-workers. This was one of the reason that despite what you would expect in an open-floor office, the atmosphere was library-like and very sober. One […]

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Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

July 17, 2018

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, […]

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Belgium based contractor receives new digital identity

July 15, 2018

CB Contractor, Belgium based contractor, is operating in the exciting sector of OOH media advertising working with one of the biggest international player in this industry, Clear Channel, and also on the business to consumer market, of home and office refurbishing sector. Therefore it needed an integrated identity that will work well for both markets. […]

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Video marketing or business vlogging services. How come?

July 14, 2018

A standard video vlogging project begins, like any other marketing project, from some pertinent questions. Although it is an outsourced online marketing service, it has to be based on real and factual information. If this foundation is not solid, the entire campaign is rubbish. This is the stage of the project’s analysis. What kind of […]

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Billions of emails analysed, pertinent conclusions in Digital Marketing

July 14, 2018

The British Study of Sign-up To, 2016 Benchmark Report, is an analysis of billions of emails from the United Kingdom sent between 1 January and 31 December 2015. For marketing people, the study is more than exciting because it depicts a trend but more than confirms a new default, that emails are mostly read on […]

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Statista: Romania’s business consulting market will reach over $2.7 billion by 2020

June 13, 2018

Romania’s business consulting market is now worth over $2.5 billion, with Statista’s figures suggesting it will reach more than $2.7 billion by 2020.

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Editorial: Business Development in the Age of Automation

January 30, 2018

Marketing Automation belongs to the wider domains of Business Process Automation and it consists in all the automated activities/ work flows that supports the Marketing & Sales Function in a Company. Marketing automation refers to software that exists with the goal of executing marketing actions (i.e publishing social media posts, sending out emails, and so […]

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Top outsourced services in marketing

November 15, 2017

Market Research is one of the most outsourced services in marketing. Nowadays marketing professionals are quite hands on and more busy than ever. Long gone are the days when marketeers had the time in the day to do market research, thus the need to outsource this to a third party. It is the best solution, […]

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Business Consulting, an overview for Romania

November 6, 2017

The National Bank of Romania (BNR) published a recent presentation of prime-vice-governor Florin Georgescu, regarding the status-quo of Romania as EU member state following the 10 years of membership. Some of the presentation highlights: The GDP per capita of our country, expressed as purchasing power parity, as a share of the European Union average, increased […]

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Romania, the best country for digital marketing outsourcing

June 13, 2017

The new trend in BPO is marketing outsourcing, companies are more keen to keep strategic decisions in house or develop them together with business consultants but outsource the right-brain marketing activities, as some experts call them. A new study (ROADS) coordinated by Internet Advertising Bureau Romania reveals the recent status quo of the Romanian online market. The online […]

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BUJOREAN & CO. supports Canadian Company Avison Young to open new office in Bucharest

May 16, 2017

Bucharest, Romania – Mark E. Rose, Chair and CEO of Avison Young, the world’s fastest-growing commercial real estate services firm, announced today that the company has opened a new office in Bucharest, Romania. The new Bucharest office represents Avison Young’s first office in Romania, 10th office in Europe, 80th office globally, and an additional step […]

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