Business Consulting

Kenichi Ohmae on Competitive strategy: The point is to gain an advantage over the competition at a reasonable cost. Find out How…

March 14, 2019

We are continuing the series of literature review on competitive strategy and business growth. In this article we will review the perspective of Kenichi Ohmae. According to the Japanese strategist, Kenichi Ohmae, the first step in strategy is to identify the one issue that matters most —• the critical issue. In his book, The Mind […]

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Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

February 24, 2019

Often, those who work with concepts and terms like ATL and BTL and talk about marketing mix and B2C or B2B are missing an essential thing, talking in simple words in order to be understood by their audience, and especially not assume elementary marketing is elementary to everyone. When it comes to business promotion and […]

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New research highlights reasons why Romanian SMEs are having trouble to scale-up

New research highlights reasons why Romanian SMEs are having trouble scaling-up

February 6, 2019

‘Why Romanian SMEs don’t scale-up? Insights on the Growth and Development of the Romanian SMEs’ is the name of a recent thesis drafted by business consultant Daniel A. Bujorean under the supervision of university professor Patrice Piccardi from Burgundy School of Business, Dijon, France. Although the research is not based on a national representative sample, […]

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Is the old presentation video anachronistic? The new strategic utility of the video in digital marketing

January 7, 2019

  Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production […]

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Analysts forecast the global crowdfunding market to decline by 2020. We believe the opposite, if it changes.

December 14, 2018

We had the opportunity to talk to an American expert in crowdfunding, Jason Best, and this article is trying to convey some of his thoughts from back 2014 and some current predictions and status quo. According to Wikipedia, Crowdfunding is a technique for financing media projects (generally) using online resources (forums, social platforms, etc.) that […]

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Six steps for Networking in the Digital Era

October 21, 2018

  I believe that a good communicator is the sum of personality, talents, knowledge and, most important, of experience / abilities. The simple theoretical knowledge of “how do you do networking?” has an important role to play as a basis for reflex action, which later on will define a good professional. Something else that defines […]

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Accenture and ServiceNow Announce Greater Collaboration To provide Digital Transformation

October 18, 2018

AUTOMATED NEWS ALERT Accenture and ServiceNow Announce Greater Collaboration To provide Digital Transformation Accenture ACN, -0.53% today announced deeper investments with ServiceNow NOW, -1.28% to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s ca… Read the full article by following the link below: Go to Source *This Automated News Alert […]

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Digital Business Trends in Europe – September Index

October 6, 2018

  The digital business trends index is providing an outlook on the digital business dynamics based on the news headlines generated by the automated news alert. September index shows a different dynamic comparing to the previous month. If August 2018 the main tech trends were Blockchain, Internet of Things, RPA and Artificial Intelligence tech. September introduces […]

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