Business Development Consultant

Long term growth requires competitive strategies not just tactical proficiency. About Blue Ocean Strategy and how to create market spaces

July 5, 2020

One cannot aim to create long term growth for a company if does not understands the premises of business development. Long term growth requires competitive strategies not just tactical proficiency.  Following the previous article published on DigitalbusinessJournal.eu about famous strategist Peter Drucker, we would like review another famous competitive strategy theory in the business consulting […]

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Common sense marketing for small businesses. Differentiation is not a given….

June 21, 2020

Too often, those who work with concepts as ATL, BTL, mobile-first, agile marketing, B2C or B2B are missing an essential thing, KISS – as in keep it stupid simple. Talking in simple words in order to be understood by your non-specialist audience is mandatory. And do not to assume basic marketing is elementary to everyone. […]

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Business development in the digital era. Techniques & Tools

February 17, 2020

The main goal of marketing is to provide a future and growth for the business and one of the most important objectives is to generate leads and new business. I remember reading one study one day that was debating the way business development changed nowadays and felt that my long time believes and professional experience […]

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EC: European SME recovery continues and the number of high-growth firms in the EU increased by 24%

February 14, 2019

The 2017/2018 annual report on European SMEs was published by European Commission on end of last year and made available. It presents good news: the SME recovery continues. The annual report, prepared on a yearly basis, provides a synopsis of the size, structure and importance of SMEs to the European economy and an overview of […]

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How does DigitalBusinessJournal.eu reach thousands of executives per article?

January 24, 2019

DIGITAL BUSINESS JOURNAL™ is the Premier Free Article Submission Platform for the European digital business sector. The aim is to reach the relevant business executives for your business, therefor we reach audiences beyond our endemic audience. HOW WE DO IT? The client company submits the order, choose the demographics and besides the endemic reach, the […]

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The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

November 8, 2018

  There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official […]

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Six steps for Networking in the Digital Era

October 21, 2018

  I believe that a good communicator is the sum of personality, talents, knowledge and, most important, of experience / abilities. The simple theoretical knowledge of “how do you do networking?” has an important role to play as a basis for reflex action, which later on will define a good professional. Something else that defines […]

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Artificial intelligence connected to million websites providing cross-channel performance advertising

September 7, 2018

Frank.ai is an intelligent, powerful and easy to use cross-channel performance advertising platform. Frank’s brain is connected to Facebook, Google and two million other websites. Frank is an automated advertising specialist with connections to all the major online ad channels, including Facebook, Google, etc. that takes care of the setup, optimization and reporting for your ad campaign. […]

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Why a Communication Plan is needed and steps to write a communication plan

August 14, 2018

  Throughout this article, we will succinctly try to explain how you can understand why a Communication Plan is needed and what steps are considered best practice in order to write a communication plan. Hopefully, this article will provide some insights and the drive to help you start planning. Why is a communication plan needed? The communication […]

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As the mobile phone penetration is growing, it drives the expansion of Cards & Banks

August 13, 2018

You are probably familiar with Apple Pay or Samsung Pay. The payment apps carries your credit, debit, gift and membership cards on your devices so you can pay in-person, online or in-app with just a tap. Plus, you can get extra rewards for the same purchases you make every day, in Samsung’s case. You may […]

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