Digital Business Strategy

Gambleneur – When Marketing Investment is Inefficient and Ineffective

July 9, 2019

NEW AMAZON BUSINESS BOOKS LAUNCH Read the latest consulting book on SME marketing from Bujorean & Co. dedicated to entrepreneurs and marketing specialists. “Gambleneur – When Marketing Investment is Inefficient and Ineffective” reveals the premises that defines a ‘gambleneur’ and imperative marketing activities that are the foundation for a performant marketing department. Furthermore, it reviews […]

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Capgemini announces Rapid Marketing Launch Program to accelerate digital marketing capabilities

June 11, 2019

AUTOMATED NEWS ALERT Capgemini announces Rapid Marketing Launch Program to accelerate digital marketing capabilities for retailers and brands Capgemini announces Rapid Marketing Launch Program to accelerate digital marketing capabilities for retailers and brands in NEW YORK, June 10, 2019 According to the media release, the program will enable companies accelerate time-to-market with Salesforce Marketing Cloud, […]

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Adtech startup that thwarts ‘bad ads’ raises $2.5 million. Why this is sound business?

May 22, 2019

AUTOMATED NEWS ALERT Baltimore adtech startup that thwarts ‘bad ads’ raises $2.5 million A Baltimore-based adtech startup has raised a $2.5 million funding round for a technology that will protect against bad ads or malware ads. The name is Clean.io and the tech is now used to protect thousands of sites and apps, and analyzing […]

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Marketing Imperatives for Service Firms. 3 basic mistakes when setting up the Marketing department

May 22, 2019

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I […]

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Digital Marketing Trends 2019: 5 Mindset Shifts Marketers & the absolute of todays marketing is the ‘change’

May 7, 2019

AUTOMATED NEWS ALERT Digital Marketing Trends 2019: 5 Mindset Shifts Marketers Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers.   The article is arguing for a mindset change and lists […]

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Waze eventually wants to target ads on digital billboards

April 17, 2019

AUTOMATED NEWS ALERT Imagine driving on the highway and the billboards will know who you are and target specific ads for you. Waze eventually wants to target ads on digital billboards, but they say this is early stage now. For now, Waze Makes Programmatic Inventory Available In DV360  Waze is navigating toward programmatic. The traffic […]

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Israeli adtech co. buys Ukrainian AI startup that analysis the programatic ads performance

April 2, 2019

AUTOMATED NEWS ALERT Israeli adtech company Perion buys Ukrainian AI startup, Captain Growth, for $3.75 million. CG operates on the programatic ads market, a highly automated form of digital advertising and a market that is rapidly growing.   According to the latest 2018 report of www.marketresearchfuture.com, programmatic advertising is growing rapidly and will continue to […]

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Online Passive income ideas with a small initial investment

March 28, 2019

You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of […]

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Digital business transformation. The only thing that will break the accumulative advantage rule is better technology

Digital business transformation. The only thing that will break the accumulative advantage rule is better technology

March 24, 2019

  Recently, a digital business news-story caught my attention and made me rethink what I thought to be the rule, that the bigger you are and the greater distance you put between you and your competition, the harder your competition will be to narrow that gap and be a genuine contender. It is the Pareto […]

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Adtech startup expands in SG, backed by SG$3.3m funding …

March 13, 2019

  AUTOMATED NEWS ALERT Adtech startup expands in SG, backed by SG$3.3m funding … Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, following a SG$3.3 million Series A funding last year. Rahul Vasudev, former managing director of MediaMath (Asia Pacific) … Read the full article by following the link below: Go to […]

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