Media & Communication

Marketing Imperatives for Service Firms. 3 basic mistakes when setting up the Marketing department

April 23, 2019

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I […]

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You can predict if the interviewee gets the job by watching just the first 15 seconds of the interview

April 18, 2019

First impression (psychology) In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person, according to Wikipedia. Specialists from different fields speak the impression of the first 30 seconds or 7 seconds.Tricia Prickett, a former psychology student, ran a series of interviews to test […]

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Waze eventually wants to target ads on digital billboards

April 17, 2019

AUTOMATED NEWS ALERT Imagine driving on the highway and the billboards will know who you are and target specific ads for you. Waze eventually wants to target ads on digital billboards, but they say this is early stage now. For now, Waze Makes Programmatic Inventory Available In DV360  Waze is navigating toward programmatic. The traffic […]

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Israeli adtech co. buys Ukrainian AI startup that analysis the programatic ads performance

April 2, 2019

AUTOMATED NEWS ALERT Israeli adtech company Perion buys Ukrainian AI startup, Captain Growth, for $3.75 million. CG operates on the programatic ads market, a highly automated form of digital advertising and a market that is rapidly growing.   According to the latest 2018 report of www.marketresearchfuture.com, programmatic advertising is growing rapidly and will continue to […]

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7 imperatives for SME Marketing

7 imperatives for SME Marketing

April 1, 2019

Read the latest consulting book on SME marketing from BUJOREAN & CO. dedicated to entrepreneurs and marketing specialists. “7 Imperatives for SME Marketing” reveals the 7 imperative marketing activities that are the foundation for a performant marketing department, reviews the most important concepts and theories regarding competitive strategy as a foundation for business growth, debates […]

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Online Passive income ideas with a small initial investment

March 28, 2019

You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of […]

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AI-powered app for getting mobile behavior insights, UXReality, earned a top spot at The MarTech Award 2019 NY

March 27, 2019

UXReality has been named the Best Conversion Rate Optimization Technology of 2019 at the respected The Marketing Technology Award in New York. The solution represents the newest tendency in mobile UX world. It helps to create an awesome digital experience by seeing through users’ eyes, understanding their feelings, knowing what they say via one AI-powered […]

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New copyright rules for the internet approved by European Parliament

March 27, 2019

Internet platforms are liable for content that users upload Some uploaded material, such as memes or GIFs, now specifically excluded from directive Hyperlinks to news articles, accompanied by “individual words or very short extracts”, can be shared freely Journalists must get a share of any copyright-related revenue obtained by their news publisher Start-up platforms subject […]

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The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era.

March 22, 2019

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in […]

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