Marketing Mix

7 imperatives for SME Marketing

The Gambleneur – When Marketing Investment is Inefficient and Ineffective

September 14, 2019

NEW AMAZON BUSINESS BOOKS LAUNCH Read the latest consulting book on SME marketing from Bujorean & Co. dedicated to entrepreneurs and marketing specialists. “Gambleneur – When Marketing Investment is Inefficient and Ineffective” reveals the premises that defines a ‘gambleneur’ and imperative marketing activities that are the foundation for a performant marketing department. Furthermore, it reviews […]

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Romanian Legal Consulting Company assisting American IT Multinational

May 10, 2019

The legal consulting services  are provided for the Romanian branch of a global US technology company. The company is operating in e-commerce sector and provides a platform that enables unique products to be sold by us and third parties worldwide. The Legal service offering is provided by the BUJOREAN & CO. Law Office registered in the Bar […]

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66% of managers consider the internet the most important source of procurement

November 22, 2018

The idea that digital marketing or inbound marketing is not suitable for b2b business (a company that sells to companies) is not a new idea, but rather an old myth, assimilated both by old and new generations. Not many times we have heard in discussions with our clients: “we sell cash machines to companies, we […]

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The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

November 8, 2018

  There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official […]

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Is there anyone out there who is going to opt for a new supplier and fail to check him out online?

October 8, 2018

You probably read this article on your mobile phone and you are not the only one, there is an increase in mobile phone users for online search. We do not have the time or most probably the user behavior has changed. We prefer to search directly on the smartphone regarding a company or service while […]

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Why a Communication Plan is needed and steps to write a communication plan

August 14, 2018

  Throughout this article, we will succinctly try to explain how you can understand why a Communication Plan is needed and what steps are considered best practice in order to write a communication plan. Hopefully, this article will provide some insights and the drive to help you start planning. Why is a communication plan needed? The communication […]

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Marketing is either an expense or an investment in the future of the company, one of the two!

August 3, 2018

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will […]

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360 Technology. We believe this technology is still underused and might support some interesting new business venture

July 24, 2018

360 videos have so far been almost prohibitive for small businesses. Like many other things in the field of ITC, prices have fallen cause by the effect of economy of scale and therefore, on the hight tech camera market have appeared some affordable solutions. But what are the possible business applications that will convince people […]

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Marketing strategy. Why for the good’s sake is it mistaken for tactics?

July 22, 2018

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is […]

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LinkedIn new feature scanner will give QR codes new life. Some say will make biz cards obsolete

July 18, 2018

Using the old QR code technology, LinkedIn is introducing a user-friendly feature to support the business professional during networking. How it works? Basically, on top right, just next to the search bar you can see some small squares. Click on those and you will easily figure out all you need to do. Scan the QR codes […]

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Open-plan office – One would expect to hear some laughs or see people interacting to each other.. none. What about collaborative platforms?

July 18, 2018

Some experiences with open plan office spaces are not pleasant. Working in a company where all the top management were at just three desks away from you is quite nerve raking for a lot of co-workers. This was one of the reason that despite what you would expect in an open-floor office, the atmosphere was library-like and very sober. One […]

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Pioneer Practitioner: “We complicate branding utterly unnecessarily”

July 16, 2018

Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on […]

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Video marketing or business vlogging services. How come?

July 14, 2018

A standard video vlogging project begins, like any other marketing project, from some pertinent questions. Although it is an outsourced online marketing service, it has to be based on real and factual information. If this foundation is not solid, the entire campaign is rubbish. This is the stage of the project’s analysis. What kind of […]

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Billions of emails analysed, pertinent conclusions in Digital Marketing

Billions of emails analysed, pertinent conclusions in Digital Marketing

July 14, 2018

The British Study of Sign-up To, 2016 Benchmark Report, is an analysis of billions of emails from the United Kingdom sent between 1 January and 31 December 2015. For marketing people, the study is more than exciting because it depicts a trend but more than confirms a new default, that emails are mostly read on […]

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Romania, the best country for digital marketing outsourcing

June 13, 2017

The new trend in BPO is marketing outsourcing, companies are more keen to keep strategic decisions in house or develop them together with business consultants but outsource the right-brain marketing activities, as some experts call them. A new study (ROADS) coordinated by Internet Advertising Bureau Romania reveals the recent status quo of the Romanian online market. The online […]

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Terms & Conditions; Privacy & Cookies Policy

January 17, 2016

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