Influencer Marketing

Ever wonder how can people make money while traveling? They are called digital nomads…

Making money while traveling. How do they do it?

January 27, 2020

They are called digital nomads and you’ve probably seen them on Instagram all the time. They live colorful and interesting lives, meeting interesting people and experiencing new cultures while you are stuck in your 9 to 6 regular corporate job. As in most cases, ‘you can’t have it all in life’, at least not in […]

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Online Passive income

Real and proven online Passive Income ideas that are not easy money schemes!

December 19, 2019

You have probably hear it often enough to make you believe that it takes money to make money and this is partially true, but some businesses require less money than others. For instance, online business are particularly known for a small initial investment of money but as it’s often the case a higher investment of […]

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Bad News for Influencers. New regulations and expected fines

November 11, 2019

As any other people, Influencers too have an obligation to stay on the right side of the law. „If you endorse a product or service through social media, your message should make it obvious when you have a relationship – a “material connection” – with the brand. That could be a personal, family, or employment […]

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Why big influencers lose to micro-influencers? Is it marketing worthy?

November 1, 2019

Influencer marketing is not news anymore for most marketeers. According to a recent study comprised of marketers from a variety of industries, 94% of the marketing specialists interviewed said influencer marketing was an effective campaign strategy and a lot of them already had successful influencer marketing campaigns to prove their point. The problem with influencer […]

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Do social media influencers promote objectification or just cater the demand? Should we allow a ‘power group’ to decide what is empowering and what is not?

June 1, 2019

Social media influencers are ‘framing objectification as empowerment’, and because of the “social media influencers” that self-objectify for profit, women are hurt, feminists say.   Is Instagram actually an empowerment platform and does this argument stands? and Who says what is to be considered empowerment and what is not?   If women want to be […]

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How do marketing, yoga, spiritual, blockchain or business gurus make money online?

How do marketing, yoga, spiritual, blockchain or business gurus make money online?

August 19, 2018

  Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one […]

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Consultant: Effective communication implies strategic thinking not just good content competences

July 27, 2018

  I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, […]

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