Influencer Marketing

Business development in the digital era. Techniques & Tools

August 31, 2019

The main goal of marketing is to provide a future and growth for the business and one of the most important objectives is to generate leads and new business. I remember reading one study one day that was debating the way business development changed nowadays and felt that my long time believes and professional experience […]

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Ever wonder how can people make money while traveling? They are called digital nomads…

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August 26, 2019

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Do social media influencers promote objectification or just cater the demand? Should we allow a ‘power group’ to decide what is empowering and what is not?

June 1, 2019

Social media influencers are ‘framing objectification as empowerment’, and because of the “social media influencers” that self-objectify for profit, women are hurt, feminists say.   Is Instagram actually an empowerment platform and does this argument stands? and Who says what is to be considered empowerment and what is not?   If women want to be […]

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How do marketing, yoga, spiritual, blockchain or business gurus make money online?

August 19, 2018

  Have you ever wondered  how an internet expert makes any money with his videos and free lessons? If yes, keep reading. Chances are, you’ve probably watched some of these video pitches. Well, it’s not actually that mysterious. Essentially, they all have an ‘Action call”, they want to you to do something. For example, one […]

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Consultant: Effective communication implies strategic thinking not just good content competences

July 27, 2018

  I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, […]

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