Market Research

analize de piata, studii de piata

How is European Tech? We reviewed a new Study

November 21, 2019

We recently reviewed for our readers the “The State of European Tech, The most comprehensive data-driven analysis of European technology” by stateofeuropeantech.com. The looked at the data and also interviewed over 12,000 founders across Europe. According to the study, 3 Countries (United Kingdom, Germany and France) surpassed $10B cumulative capital invested since 2015 and we […]

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Liberal Professor Warns: Google Manipulating Voters. 2.6 mln additional votes to Hillary Clinton

July 18, 2019

Following the US Senate hearings over big tech silencing the conservative voices and the limitation of freedom of speech, we are sharing the latest transcripts with Dr. Epstein, a liberal scientist, expert in the technology algorithms and search bias. The Minute: ‘You’re not a republican, and nor are you a conservative, is that accurate? ‘That […]

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Romanian Liberal Party looking to introduce labor tax back for ICT sector

June 11, 2019

The Liberal National Party (PNL) was the winner of the latest European parliament election and is negotiating to form a new majority in the national parliament. In a recent statement, the leader of the liberal party, Ludovic Orban, declared that the tax exemptions for the ICT sector are no longer relevant and should be introduce […]

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New copyright rules for the internet approved by European Parliament

New copyright rules for the internet approved by European Parliament

March 27, 2019

Internet platforms are liable for content that users upload Some uploaded material, such as memes or GIFs, now specifically excluded from directive Hyperlinks to news articles, accompanied by “individual words or very short extracts”, can be shared freely Journalists must get a share of any copyright-related revenue obtained by their news publisher Start-up platforms subject […]

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Analysts forecast the global crowdfunding market to decline by 2020. We believe the opposite, if it changes.

December 14, 2018

We had the opportunity to talk to an American expert in crowdfunding, Jason Best, and this article is trying to convey some of his thoughts from back 2014 and some current predictions and status quo. According to Wikipedia, Crowdfunding is a technique for financing media projects (generally) using online resources (forums, social platforms, etc.) that […]

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The struggle to capture the attention on social media and the Content Marketing Outsourcing Dilemma

November 8, 2018

  There are hundreds of studies that talk about the most appropriate moment of time for Facebook posts, or about the frequency, content, and type of posts that receive the most appreciation. In connection with the type of posts, such as photos, videos, links, or plain text, views converge to visual content, including the official […]

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5 Strategic Moves China & Russia did these Months On Global Digital Market

September 19, 2018

Russian-Chinese friendship intensifies by gaining new heights of socialist progress. 1. Just recently, the Russian facebook, Yandex, has expanded to China, it is now the time that the Chinese counterpart to get something in exchange. 2. Alibaba just announced that it will enter the Russian market and 3. China UnionPay reveals plans to take on Visa, […]

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European B2C ecommerce: CEE has the fastest growth, ecommerce growth rate in Romania of 37% in 2017

August 7, 2018

  Press Release – European B2C ecommerce still growing fast, with national markets moving at different speeds Online retail has continued its double-digit growth, with European ecommerce turnover increasing by 11% to €534 billion in 2017 and forecasted to grow by 13% to €602 billion in 2018. In 2013, it was no more than €307 billion. […]

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Top Digital Business Investments in Central and Eastern Europe – July Outlook

August 4, 2018

Every month our editorial team is putting together a list of top digital business investments in the Central and Eastern Europe region. You may find below the list with the announced investments from the previous month. Like to be in touch! Orange Poland establishes fifth fibre-optics union in Malopolska Telecompaper–27 iul. 2018 Orange Poland has initiated the fifth Fibre-Optics Union, […]

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Marketing strategy. Why for the good’s sake is it mistaken for tactics?

July 22, 2018

Strategy, strategic and the entire family of words of this term are over used and misunderstood. It’s undoubtedly more interesting to ‘make strategies’ than execution and definitely looks great on your business cards. But strategy is not the same thing as method and tactics. We find that this confusion is quite common. The strategy is […]

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Open-plan office – One would expect to hear some laughs or see people interacting to each other.. none. What about collaborative platforms?

July 18, 2018

Some experiences with open plan office spaces are not pleasant. Working in a company where all the top management were at just three desks away from you is quite nerve raking for a lot of co-workers. This was one of the reason that despite what you would expect in an open-floor office, the atmosphere was library-like and very sober. One […]

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Billions of emails analysed, pertinent conclusions in Digital Marketing

Billions of emails analysed, pertinent conclusions in Digital Marketing

July 14, 2018

The British Study of Sign-up To, 2016 Benchmark Report, is an analysis of billions of emails from the United Kingdom sent between 1 January and 31 December 2015. For marketing people, the study is more than exciting because it depicts a trend but more than confirms a new default, that emails are mostly read on […]

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Statista: Romania’s business consulting market will reach over $2.7 billion by 2020

Statista: Romania’s business consulting market will reach over $2.7 billion by 2020

June 13, 2018

Romania’s business consulting market is now worth over $2.5 billion, with Statista’s figures suggesting it will reach more than $2.7 billion by 2020.

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Top outsourced services in marketing

November 15, 2017

Market Research is one of the most outsourced services in marketing. Nowadays marketing professionals are quite hands on and more busy than ever. Long gone are the days when marketeers had the time in the day to do market research, thus the need to outsource this to a third party. It is the best solution, […]

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Business Consulting, an overview for Romania

November 6, 2017

The National Bank of Romania (BNR) published a recent presentation of prime-vice-governor Florin Georgescu, regarding the status-quo of Romania as EU member state following the 10 years of membership. Some of the presentation highlights: The GDP per capita of our country, expressed as purchasing power parity, as a share of the European Union average, increased […]

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Romania, the best country for digital marketing outsourcing

June 13, 2017

The new trend in BPO is marketing outsourcing, companies are more keen to keep strategic decisions in house or develop them together with business consultants but outsource the right-brain marketing activities, as some experts call them. A new study (ROADS) coordinated by Internet Advertising Bureau Romania reveals the recent status quo of the Romanian online market. The online […]

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