Marketing Consultant Europe

The Gambleneur – When Marketing Investment is Inefficient and Ineffective

September 14, 2019

NEW AMAZON BUSINESS BOOKS LAUNCH Read the latest consulting book on SME marketing from Bujorean & Co. dedicated to entrepreneurs and marketing specialists. “Gambleneur – When Marketing Investment is Inefficient and Ineffective” reveals the premises that defines a ‘gambleneur’ and imperative marketing activities that are the foundation for a performant marketing department. Furthermore, it reviews […]

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Marketing Imperatives for Service Firms. 3 basics when setting up the Marketing department

July 26, 2019

‘So, you are a marketing exec, then you must be like one of my colleagues constantly asking for expense budgets?’, Marianne asked me and smiled. She was actually not joking about it. Surely it was not the first time I’ve hear people constantly viewing marketing as an expense. ‘You are actually only partially right’, I […]

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Marketing for b2b is a distinct field in marketing. Some strategic considerations

August 4, 2018

  I think it’s important to mention, from the very beginning of this article, that marketing for b2b is a distinct field in marketing and involves a practical and theoretical specialization. I consider this distinction important for several reasons, some of which I will mention tangentially in the article, but the main one is the […]

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Belgium based contractor receives new digital identity

July 15, 2018

CB Contractor, Belgium based contractor, is operating in the exciting sector of OOH media advertising working with one of the biggest international player in this industry, Clear Channel, and also on the business to consumer market, of home and office refurbishing sector. Therefore it needed an integrated identity that will work well for both markets. […]

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Statista: Romania’s business consulting market will reach over $2.7 billion by 2020

June 13, 2018

Romania’s business consulting market is now worth over $2.5 billion, with Statista’s figures suggesting it will reach more than $2.7 billion by 2020.

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Digital marketing is not particular to some industries despite the myths

January 16, 2018

Connect your company with your customers and maintain market differentiation and competitive advantage through a well designed digital marketing strategy for your service or product offering. Why Digital, because marketing nowadays is digital. Digital marketing is not particular to some industries despite some of the myths. Some of industries already use it with great success: […]

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Top outsourced services in marketing

November 15, 2017

Market Research is one of the most outsourced services in marketing. Nowadays marketing professionals are quite hands on and more busy than ever. Long gone are the days when marketeers had the time in the day to do market research, thus the need to outsource this to a third party. It is the best solution, […]

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Romania, the best country for digital marketing outsourcing

June 13, 2017

The new trend in BPO is marketing outsourcing, companies are more keen to keep strategic decisions in house or develop them together with business consultants but outsource the right-brain marketing activities, as some experts call them. A new study (ROADS) coordinated by Internet Advertising Bureau Romania reveals the recent status quo of the Romanian online market. The online […]

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BUJOREAN & CO. supports Canadian Company Avison Young to open new office in Bucharest

May 16, 2017

Bucharest, Romania – Mark E. Rose, Chair and CEO of Avison Young, the world’s fastest-growing commercial real estate services firm, announced today that the company has opened a new office in Bucharest, Romania. The new Bucharest office represents Avison Young’s first office in Romania, 10th office in Europe, 80th office globally, and an additional step […]

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