DiGITAL BUSINESS JOURNAL believes the future of content marketing is not owning social media accounts that are expensive to develop and inefficient due to new reach algorithms but to use a credible, effective and efficient third party partner for content generation and targeting.
Also, the social media landscape is transforming and customer’s behaviour constantly evolving, why bury money in expensive social media communities that can be obsolete when can develop proprietary platforms and drive traffic there? Some of the global top players include:
• Adobe Systems Incorporated
• Aptara Inc.
• Acrolinx GmbH
• Apple Inc.
• Corel Corporation
• Integra Software Services Pvt. Ltd.
• MarketMuse Inc.
• Microsoft Corporation
• Quark Software Inc.
Integration of cloud computing with the system and AI are major factors anticipated to fuel the demand in the market during the forecast period 2018-2025.
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