According to sproutsocial.com, “Instagram leans towards a much younger audience than that of Facebook, appealing to teens and young adults with its straightforward, photo-centric design and ease of use.
- 72% of 13-17 year olds use Instagram
- 64% of 18-29 year olds use Instagram
- 40% of 30-49 year olds use Instagram
- 21% of 50-64 year olds use Instagram
- 10% of 65+ year olds use Instagram
The platform also is more popular among women than men, with 39% of online women using Instagram vs. 30% of online men.”
Interesting fact, it seems that Instagram influencers accused of promoting objectification are actually mostly ‘consumed’ by other women. Also considering that 72% of the audience is 13-17 years old we can conclude that this might have something to do with the aspirations of these young ladies and does not constitutes in fact a predominance in sexual objectification.
Seems to us that blaming influencers or media for questionable social values is unwise. Doing so, could lead to undemocratic regulations towards media and against people seen as ‘oppressors’. Also, as we concluded earlier, based on the audience demographics, we should definetly not consider objectification a general occurance.
We believe the debate should restrict to individual values and individual education and not encourage the blaming game between groups of so called oppressors and groups of self identified victims.