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AUTOMATED NEWS ALERT
How a podcaster made nearly $20,000 in 3 months
Darren Marlar, who hosts the paranormal podcast “Weird Darkness,” was podcasting on and off for 10 years before he generated significant ad revenue.
He used a programmatic ads tool for podcast which is similar to google ads and this proved to be a great solution for him.
The BI story is obvious a native advertorial for the solution but the lesson is quite important.
You may be stuck in working for your podcast for 10 years and never get the traction and this is not because of the ‘product’ quality your are putting out but because of the low reach.
Go and innovate using different ways to get the relevant reach before you decide to give up the project.
According to Edison Research and Triton Digital, there are now 62 million Americans listening to podcasts each week, a significant increase from up from the 19 million in 2013. The advent of the smartphone and the decrease of the mobile internet is a major factor for market development and consumer behaviour change. Another reason for the growth is the number of choices podcast listeners have today. There are now over 800,000 active podcasts with over 54 million podcast episodes currently available worldwide. Because of a low cost of entry, in the first ten months of 2019, a record 192,000 new podcasts have been launched.
The Interactive Advertising Bureau (IAB) and PwC revealed that the podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021.
It appears this will grow exponentially in the next year and the entry barrier for this market will be stronger and stronger.To make it in this industry will require considerable money and creativity… or both.
You can Read the BI article by following the link below: Go to Source
*This Automated News Alert is brought to you by DIGITAL BUSINESS JOURNAL™ alongside top analyses on digital business sector. We are scanning large amounts of data from various business sources and select the most relevant headlines providing the reader with a comprehensive & updated outlook.
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