Comments Off on Israeli adtech co. buys Ukrainian AI startup that analysis the programatic ads performance
AUTOMATED NEWS ALERT
Israeli adtech company Perion buys Ukrainian AI startup, Captain Growth, for $3.75 million. CG operates on the programatic ads market, a highly automated form of digital advertising and a market that is rapidly growing.
According to the latest 2018 report of www.marketresearchfuture.com, programmatic advertising is growing rapidly and will continue to grow during the forecast period.
“The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023.”
What is Captain Growth?
Captain Growth is a platform that analyses the performance of Facebook and Google AdWords ads and provides users with recommendations on how to improve the efficiency of a campaign.
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