The image we project no longer depends solely on messages from the Marketing. Corporate identity in the digital era.

March 22, 2019

A communication professional knows well that a brand is nothing but a visual association with the name and symbol that people make in their minds, a promise. I do not think we need to list the thousands of advantages of using a visual identity. I believe each of us has at least one argument in […]

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Marketing is either an expense or an investment in the future of the company, one of the two!

August 3, 2018

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will […]

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Pioneer Practitioner: “We complicate branding utterly unnecessarily”

July 16, 2018

Brand New by Wally Olins it’s an old classic but still relevant. It’s an easy read, the style is light and the sentence is not complicated so even if you’re not a branding and communication specialist you can read it. Is it worth it anyway? Yes, it is worthwhile because practical teachings and concrete examples are put on […]

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Belgium based contractor receives new digital identity

July 15, 2018

CB Contractor, Belgium based contractor, is operating in the exciting sector of OOH media advertising working with one of the biggest international player in this industry, Clear Channel, and also on the business to consumer market, of home and office refurbishing sector. Therefore it needed an integrated identity that will work well for both markets. […]

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