content marketing

Consultant: Effective communication implies strategic thinking not just good content competences

July 27, 2018

  I was recently asked what’s the difference between marketing and communication and initially I found it quite difficult to answer because the question did not make sense to me. If we confuse the word communication with public relations (PR), then yes, we can define each one concepts. But certainly marketing and communication are intrinsic, […]

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Consultant: Due to lack of competences, limited number of companies use Digital Marketing

February 16, 2018

Business Development through Digital Marketing is not news for most of the companies. So why so many companies find it hard to adopt the digital technologies? Either project-based or remote collaborations with affiliates, there are companies that are offering a wide range of Digital Marketing Services designed to address the business needs of a modern & […]

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