Digital Marketing

Bloomberg campaign builds out digital arm Hawkfish – a paid army

February 22, 2020

  AUTOMATED NEWS ALERT Bloomberg campaign builds out digital arm Hawkfish ahead … U.S. Democratic presidential candidate Michael Bloomberg’s campaign has pumped $25.7 million into the billionaire candidate’s little-known digital arm Hawkfish since he entered the race last November, … Read the full article by following the link below: Go to Source *This Automated News […]

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U.S. Digital Signage Market Size is Anticipated to grow

February 11, 2020

  AUTOMATED NEWS ALERT U.S. Digital Signage Market Size is Anticipated to Reach … The U.S. digital signage market size is anticipated to reach USD 6.90 billion by 2025, according to a new report by Grand View Research, Inc., rising at a CAGR of 6.5% during the forecast period. Read the full article by following the link […]

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Paid Social Media Influencers Dip Toes in U.S. 2020 Election

February 10, 2020

  AUTOMATED NEWS ALERT Paid Social Media Influencers Dip Toes in U.S. 2020 … Last week, food and travel blogger Alycia Chrosniak got an unusual alert on her phone: Michael Bloomberg’s presidential campaign was inviting her to earn $150 by making content about why she supported … Read the full article by following the link […]

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Bloomberg pays social media influencers $150 to make him cool

February 9, 2020

  AUTOMATED NEWS ALERT Bloomberg pays social media influencers $150 to make him … Who says you can’t buy popularity? Billionaire Bloomberg’s campaign, which has already burned through $300 million on television ads boosting his late-starting presidential campaign. is plunking down … Read the full article by following the link below: Go to Source *This […]

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New York Times added more than 1 million digital subscribers

February 6, 2020

  AUTOMATED NEWS ALERT New York Times added more than 1 million digital … The New York Times broke records with digital subscriptions in 2019, but advertising revenue fell in the last three months of the year compared to the year before, according to its fourth quarter … Read the full article by following the […]

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Social Media Tops Digital Advertising With 28% Share

January 24, 2020

  AUTOMATED NEWS ALERT Social Media Tops Digital Advertising With 28% Share: DAN … According to the recently published, Digital Advertising in India 2020 report by Dentsu Aegis Network (DAN), advertisement spending on digital media in India is led by social media with the highest … Read the full article by following the link below: […]

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U.Providence Equity acquires majority share in Finnish co.

December 20, 2019

  AUTOMATED NEWS ALERT U.Providence Equity acquires majority share in Finnish … U.S. investment firm Providence Equity Partners has acquired a majority stake in privately-held Finnish adtech startup Smartly.io in a 200 million euro ($220 million) deal, the companies said in a … Read the full article by following the link below: Go to Source […]

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Tappx develops programmatic platform for digital TV ads

December 13, 2019

  AUTOMATED NEWS ALERT Tappx develops programmatic platform for digital TV ads … Tappx develops programmatic platform for digital TV ads – Digital marketing news and research from Digital Strategy Consulting – Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 … Read the full article by following the link below: […]

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Sony Pictures Digital Marketing Raises The Stakes

December 12, 2019

  AUTOMATED NEWS ALERT Sony Pictures Digital Marketing Raises The Stakes On … The team at Sony Pictures Digital Marketing is putting moviegoers in their shoes by taking augmented reality, social media, and social gaming to the next level with a wide-ranging digital campaign … Read the full article by following the link below: Go […]

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Mobiquity Technologies and Source Digital make Announcement

December 12, 2019

  AUTOMATED NEWS ALERT Mobiquity Technologies and Source Digital Announce … Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, today … Read the full article by following the link below: Go to Source *This Automated News Alert is brought […]

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London adtech Ogury raises $50 million to grow its user base

December 8, 2019

  AUTOMATED NEWS ALERT London adtech Ogury raises $50 million to grow its user … Ogury, the London-based digital marketing engine driven by customer consent, has raised $50 million to fuel expansion across Europe, the US, and APAC. Idinvest Partners and various banks participated … Read the full article by following the link below: Go […]

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Atlanta digital ad company Inform sues Google

November 26, 2019

  AUTOMATED NEWS ALERT Atlanta digital ad company Inform sues Google, says Google … An Atlanta digital advertising company is suing Google and its parent Alphabet Inc., claiming it’s been put out of business by Google’s alleged anticompetive practices. Inform Inc., formerly known as … Read the full article by following the link below: Go […]

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Digital advertising is not the dot com bubble

November 20, 2019

  AUTOMATED NEWS ALERT Digital advertising is not the dot com bubble, improper … Digital advertising is not the dot com bubble, improper attribution is The real problem in paid search right now is our belief that we can track everything. Kirk Williams on November 20, 2019 at 8:00 … Read the full article by […]

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Global digital-out-of-home (DOOH) market to reach $8.39 bln

October 28, 2019

  AUTOMATED NEWS ALERT Global digital-out-of-home (DOOH) market to reach $8.39 … Portland, Oct. 28, 2019 — According to the report published by Allied Market Research, the global digital-out-of-home (DOOH) market garnered $3.63 billion in 2016 and is. Read the full article by following the link below: Go to Source *This Automated News Alert is […]

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Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

February 24, 2019

Often, those who work with concepts and terms like ATL and BTL and talk about marketing mix and B2C or B2B are missing an essential thing, talking in simple words in order to be understood by their audience, and especially not assume elementary marketing is elementary to everyone. When it comes to business promotion and […]

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Pando, an early digital news outlet very comfortable …

January 24, 2019

  AUTOMATED NEWS ALERT Pando, an early digital news outlet very comfortable … Pando, an early digital news outlet very comfortable telling everyone they were wrong about everything, has been sold to an adtech company … Read the full article by following the link below: Go to Source *This Automated News Alert is brought to […]

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Top 10 Digital Marketing Agencies Of 2019 That Offer A …

January 2, 2019

  AUTOMATED NEWS ALERT Top 10 Digital Marketing Agencies Of 2019 That Offer A … Top 10 Digital Marketing Agencies Of 2019 That Offer A Strong Return On Investment, According To DesignRush. PRESS RELEASE PR Newswire . Nov. 1, 2019, 02:05 AM. Read the full article by following the link below: Go to Source *This […]

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Marketing is either an expense or an investment in the future of the company, one of the two!

August 3, 2018

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will […]

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Fidelizarea clientilor. Marketing de bun simt

April 6, 2016

De multe ori, noi cei care operam cu concepte si termeni precum ATL si BTL si vorbim de marketing mix si B2C sau B2B uitam un lucru esential, sa vorbim pe limba celor care ne asculta si mai ales sa nu presupunem ca marketingul elementar este elementar pentru toata lumea. De curand vorbeam cu un […]

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