marketing

Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

Best 5 elementary advices on marketing for entrepreneurs. Differentiation is not a given….

February 24, 2019

Often, those who work with concepts and terms like ATL and BTL and talk about marketing mix and B2C or B2B are missing an essential thing, talking in simple words in order to be understood by their audience, and especially not assume elementary marketing is elementary to everyone. When it comes to business promotion and […]

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Marketing is either an expense or an investment in the future of the company, one of the two!

August 3, 2018

“You’re a marketing and branding person, what do you think, is marketing an expense or an investment?” This is a pertinent question if you are a SME manager or owner. Usually, this kind of questions come as a result of a myopic management. Let me explain. If you are a very good accountant, you will […]

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Fidelizarea clientilor. Marketing de bun simt

April 6, 2016

De multe ori, noi cei care operam cu concepte si termeni precum ATL si BTL si vorbim de marketing mix si B2C sau B2B uitam un lucru esential, sa vorbim pe limba celor care ne asculta si mai ales sa nu presupunem ca marketingul elementar este elementar pentru toata lumea. De curand vorbeam cu un […]

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