vlogging

Is the old presentation video anachronistic? The new strategic utility of the video in digital marketing

January 7, 2019

  Since the time of the company’s traditional video presentation, the main strengths of these video productions have been capturing attention, brand communication, and credibility of the organisation. There are other benefits, of course, but these three should be enough arguments to convince companies to invest in video communication. Years ago a quality video production […]

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Vlogging for business. Is this an effective activity?… try to avoid professional jargon. As it was the case then, it is still annoying today

July 17, 2018

There was a time when companies use to produce the classic presentation films and the main strengths of these video productions were the attention grabbing, brand communication and credibility. They worked for a while but people changed, behaviours changed. Still, we can observe the same appeal for films and video content. There are other benefits, […]

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