360 videos have so far been almost prohibitive for small businesses. Like many other things in the field of ITC, prices have fallen cause by the effect of economy of scale and therefore, on the hight tech camera market have appeared some affordable solutions.
But what are the possible business applications that will convince people to invest in this technology? There are some obvious applications but we believe this technology is still underused and might support some interesting new business venture.
- The British call this concept ‘first movers’ and it refers to those companies that first take on innovative technologies and therefore benefit the most from the technological novelties: attract attention and even make good money from these technologies. An example is the story of a Californian entrepreneur who used the Snap localisation solution and managed to promote his mobile application to hundreds of thousands of Snap users, thus increasing his number of users from several hundred to several tens of thousands.
- The 360 Camera is ideal for marketing the Museum, the store or the showroom. In fact, if you own or represent a public place, you can promote it to the full potential to prospected clients. Facebook offers this posting function for 360 photos and videos. A museum is the one that could benefit most from this technology, imagine that you can show your entire collection through a single photo.
- Advertising is another possible business. You can create a video spot in a single photo, telling a story and inviting the viewer to discover more.
- A 360 shooting service at a live concert or at corporate events can turn out to be a profitable business idea.
There are just a few ideas, there are certainly many more.