Why successful entrepreneurs sell online courses?

Ever wonder how come successful entrepreneurs are spending most of their time giving speeches and organizing online courses?

Why is that? Why not invest that time and effort into your already successful businesses? Some will reply that they want to help you become as successful as they are but that is not the case.

Surely you have seen video ads with successful amazon entrepreneurs selling online courses to help you launch a business on Amazon. Or a successful social media agency or consultant selling „How to” Courses. The answer is straight forward, it is a better business!

Unless it pays better, and it is easier to scale-up, they will not do it!

It is exponentially easier to scale up an online course that to secure a big client for your consulting agency.

TJ McCue, a contributor with Forbes.com, concluded in an article for the same publication that the latest predictions on the e-learning market were true and the forecast is expected to be accurate:

“E-Learning is the future. Market research firm Global Industry Analysts projected “E Learning” would reach $107 Billion in 2015 and it did. Now, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 Billion by 2025. (…)

  • In 2013, Lynda.com, the online learning giant and arguably the 800-pound gorilla in the e-learning space, had just accepted $103 million in venture funds. Two years later, in 2015, they were acquired by LinkedIn for $1.5 Billion. It is now called LinkedIn Learning. I think this acquisition and the trends within hiring, workplace skills, and training are a big reason why we are seeing these revenue projections. People need to keep learning to succeed (or just stay afloat) in these times.
  • Online Courses Made $46 Billion Last Year. This post by Len Markidan is one of the best compilations I have found anywhere, particularly if you are interested in the idea of building and offering your own e-learning course to others. Go read it.”

A few years ago, in the market for online courses, the competition was lower; the expectations of learners and other decision makers were lower.

In an article on learningrevolution.net, the author listed some insights regarding the online course market. The company Tagoras recently conducted a survey in which 234 education providers told us the key areas they will be focused on in 2019. Respondents represented a wide range of providers – from solopreneurs, to trade and professional associations, to academic continuing education providers and the responses identified three key trends flowing out of these areas – again, all of these apply to the market for online courses:

  • Shaping and supporting the learner’s context is becoming as or more important than just providing content.
  • Impact is important. Course buyers have more choices than ever before, and they are increasingly interested in what works
  • The online course market is looking for high talent. Finding the people who know how to create and facilitate the kind of learning experiences 

It appears the future belongs to E-Learning as it is easier to scale-up, the market is booming and the digital technology as VR and AR is now mature enough to be adopted by the mainstream public.